The Practical Pocket Guide to Account Planning 13th Edition Solutions
The Practical Pocket Guide to Account Planning provides a straightforward no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples amusing anecdotes and useful techniques for getting to better insights The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful engaging and culturally infectious. Whether you're a Client a Creative an Account Manager or an aspiring Account Planner this book will help you understand how Planners think and what great Planning can really do.Read more
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