Reflecting the highly globalized nature of tastes production labor markets and financial markets in today's world Managerial Economics in a Global Economy Eighth Edition presents the theory of the firm as a unifying theme to examine the managerialdecision-making process. Adopting a global perspective it synthesizes economic theory decision science and business administration studies examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints. Features * Integrates examples data and theories on the international ramifications of managerial decisions into the entire text rather than segregating the material in a separate chapter * Incorporates 127 case studies showing how firms actually reach managerial decisions today * Offers instructors maximum flexibility with a modular structure that is suitable for both full-term and briefer courses and can be used with or without calculus * Includes a robust instructor ancillary package for adopters--Read more
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