Controversies in Contemporary Advertising 2nd Edition Solutions

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A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society this Second Edition of Controversies in Contemporary Advertising examines economic political social and ethical perspectives and covers a number of topics including stereotyping controversial products consumer culture and new technology.The book is divided equally between macro and micro issues providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments.Read more